Google Analytics as discussed in a Digital Marketing Course is a cost-free web analytics tool that produces detailed data about activity on a website. On its website, Google points out that the system “can help you analyze targeted visitor traffic and draw a complete impression of your visitors and their requirements, wherever they've combined the route to invest in.”
Google analytics is a service which is made by Google to check the facilities and the traffic of Google and all the reports and how is it working on Google analytics analyses everything. It is one of the most used services these days in Google it was first launched in 2005. It is the service which Google gave to people to know about how their website is going on and how do people come how many people go and how they use the sites. It is software that comes with you when you make your place in other words while creating the website Google gives you this feature which is called Google analytics.
In digital marketing, Google analytics has a significant role. It helps you with everything you do online either it is a business, or you have the website it enables you to keep track of the online process and also helps you to see your results and compare your last results to new one too. Google analytics is free, but it does have it limits per month if you exceed that limit you need to buy the premium version of it. We need to use this tool because it is one of the most popular tools it helps you in the know about your visitors helps you to keep your data etc.